When making a good equity release promotion, try to tie in the offer with something that the client wants. Take for instance, Responsible Equity Release, these guys tie in their service with information and guides, FAQ’s & calculators, and tools to make sure you are getting something in exchange for your enquiry. The start of a good service begins with an exchange. This makes you trust the business you are dealing with because there has been a successful exchange. Without this, you have no sales history with the customer nor any history of delivering on a promise.

Most lead gen websites in the equity release world don’t offer anything past taking your details. That is where the problem lies, its kind of like a hit and run where the hit is grabbing your details and the run is them selling them off without giving anything back.

Not a great start to an equity release transaction is it?

This market is difficult because it suffers from a lot of mistrust and misinformation. Immediately, you are fighting an uphill battle because people have misconceptions about the product you are trying to market to them. Without them knowing more, they can’t buy, and without them wanting to find out more, you can’t sell. It leaves you in a  bit of a pickle. But fortunately not one you can’t resolve with a bit of good copy, product offerings and marketing sense.

Equity release needs to be sold as a benefit driven option, not a need driven option. Waiting for the customer to come and tell you they need more money is not an easy one – especially those used to the wartime where rationing and getting by was the norm. The Financial Services Authority have done a good job in stifling creativity within the lifetime mortgage market so you are up against it.

Welcome to the Equity Release Leads Centre. Here we provide you with information about how to grow your equity release business through the use of outsourced lead gen companies. We take the headache out of all of this and make sure you get the best deal for all concerned.

We are not new to the equity release industry and understand it is hard to grow your business in this marketplace, it is a tough one thats for sure.

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